Instructional Archives - Carousel Signs & Designs

Sign Packages

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Sign Packages: A Property Mangers Best Friend

Having an apartment community to run can be a lot to handle, especially if you have several properties. From having to make sure the units are filled, to keeping the tenants happy, sometimes things can get over-looked. For instance, the signs around the community might start becoming outdated, falling apart or covered with overgrown bushes. Signs are essential in getting tenants to the right place and improving the overall aesthetic of the community. A potential tenant should never get frustrated that they can’t find the leasing center or club house. You want their visit to be flawless so when a decision is made there is nothing to deter them from picking your community. Keeping your signs clean and up to date can only benefit the apartment community and potentially bring in more traffic.

At Carousel Signs & Designs we specialize in custom apartment packages. We know that there are a lot of signs within an apartment complex, so we have compiled a package of the most common signs. Some can be added or subtracted depending on the different recreational areas. By incorporating your logo and color scheme, we will brand your community throughout with custom design options, superior craftsmanship and excellent service.

Tip: Get someone you know that has never been to your property and ask them to drive around one day. Ask them if they can see all the signs clearly without any confusion. Who knows – you might realize that some signs need to be shifted around for better viewing. Our experts are often asked to perform a site survey, and can help you make the right decisions about sign placement.

How To Bring in More Business

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We have now entered a generation where people are leaning toward small businesses over big business. People are wanting more options and more transparency from the places they shop. This is great for the small business gangs sprouting up across U.S. cites. The one thing that big businesses have that they don’t is usually that enormous marketing budget each year. That’s okay, because there are several things you can do for your business that will help to bring in the customers.

Branding: This does not just mean your logo. This is everything your company represents as a whole. You want to make certain that your brand is consistent within everything you do. A great way to start getting your brand out there is by creatively using custom signs.

Standing Out With Signage:

  • Entrance Signs: This is the first thing customers will see, so having a well designed and fabricated sign is important.
  • Vehicle Lettering and Window Vinyl: If you have company vehicles, then let them show off your brand while you drive them around.
  • Marketing Signs: If your business is in a plaza or off of a main road, then a great way to draw customers to your business is by putting a sign in a visible spot to lead people in.

Standing Out With the Internet:

  • Social Media: IT IS FREE! The internet has replaced the phone book and it comes with many more features. This is now the standard tool for looking for places to live, eat and buy. Here are some important and popular social media sites that your company should focus on:
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Website: If you do not have a website, then arrange to set one up. It is absolutely necessary to have. Not having a website today is like not having a phone.

I hope that this helps anyone out there with a small business or startup. You can never have too much marketing.

Directional Signs

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Directional Signs

When you have potential tenants or customers visiting your business, it’s important that they do not become misguided when trying to find you. By having clear, concise directional signs, they will be able to find your place of business without any frustration and increase your chances of a purchase or decision being made. People are more likely to turn away from a business when they have trouble finding it. For example, when a new couple is out looking for potential apartments to move into, they will probably visit several communities in a day. If one out of the three places has a leasing office that is difficult to find because of the lack of directional signage, this could potentially be a deterrent. This would cause them to turn around and go on to the next opportunity, instead of choosing yours.

There are a wide variety of directional signs out there, so it is important to have it designed to be consistent with your brand. Buying directional signs from a company that has one size and style will not help sell the branding of your company. At Carousel Signs & Designs we make sure the customer’s colors, logo and sometimes even the location are incorporated into the design. Below you can see some of the different kinds of directional signs we have done.

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Address Plaques

Address Plaques

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Address Plaques

Essential Navigation Tool

Address plaques are more than just numbers on the building. They are essential navigation tools for family, friends, customers and, especially, mail men. They come in all shapes and sizes and have recently started to become a major aesthetic trend in communities. For instance, you might see an address number etched into a rock on a residential lawn or written out in cursive letters. Today, many people are stepping out of the box when it comes to their address plaques. If you are looking for a modern looking address plaque you can use a thin san serif font like ITC Avant Garde or Helvetica Neue, or you can use a serif font for a more traditional approach. So many individuals would be lost without these little pieces of navigation. That is why address plaques are an essential part of any home or business. So why not make them look impressive?

You could go to your neighborhood hardware store and pick up some address plaques there, but, buying in bulk would be expensive. Here at Carousel Signs, one of the things we specialize in is apartment sign packages which include plaques. We can customize them any way you want and help you work within your budget. Below are some of the most common materials we use for address plaques.

We cater to the custom flair by using different types of substrates such as:

  • Plain cut individual vinyl numbers
  • Two dimensional PVC
  • P-Metal with applied vinyl overlays
  • Dimensional routed PVC
  • Routed High Density Urathane
  • Urethane plaques
  • Sandblasted slate
  • Granite
Types of mounting methods would include:

  • Basic exterior grade double sided tape
  • Standard mounting decorative screws & hardware
  • Reverse mount studs, to secure a hidden method of mounting.
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Bobby Wiltshire

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An Owner & Artist

Painting van murals in the garage of his parents’ home 40 years ago, Bobby Wiltshire began his lifelong love and passion for art. While continuing his artwork in 1976 at Kings Dominion Theme Park on the beautiful carousel, he was told that every male employee was advised by their superior to shave their faces. No more mustaches! A life-long mustache-wearing guy, Bobby decided it wasn’t worth it! It was then he was approached by Busch Gardens in Williamsburg to restore and repaint their carousel horses. Thus, Carousel Signs and Designs was born.

After the carousel project was completed, Carousel began producing redwood sandblasted monument signs for the housing and apartment communities in the Richmond area. Carousel was the first in the area to use redwood in their sign production. Since that time, Carousel has enlisted a variety of mediums for sign-making and the business has continued to create designs, letter vehicles (computer generated nowadays), and make signs for clients not only in the housing and apartment industry but for businesses up and down the East Coast.

Ultimately, it’s his love of art that drives our business. Bobby has never lost his zeal for creating art and making customers happy!

In the year 2000, Bobby’s daughter, Jamie, gave him a watercolor set with which he began to paint. He has taken classes through the Visual Arts Center with Shelly Bechtel Shepard and at Crossroads Art Center with Christopher Wynn. Empowered with his experience and skills, he has become a successful watercolor artist. His paintings realistically reflect the atmosphere a day presents, including representations of rural Virginia and his favorite place to visit, the Outer Banks of North Carolina.

To see more of Bobby’s art, visit his website, You can also see some of his artwork at Crossroads Art Center in Richmond, Virginia.
Bobby’s Website:
Crossroads Art Center Website & Address:
2016 Staples Mill Rd, Richmond, VA 23230
(804) 278-8950


Townbank Newsletter Recognition

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We are happy to announce that Carousel Signs & Designs has been mentioned in the Townebanks Vol. 14, No.3 newsletter.
We have been using Townebank as our business insurer for over a decade. We have kept a solid relationship with this company for so long because of their outstanding customer service. They have a great knowledge of the industry and have always looked out for our best interest. One of the most important things we value in our business is keeping strong relationships between our vendors and clients.

Check this link to the newsletter and Townebanks website. Who knows, maybe they will be come your next insurance provider.

Gold Leafing

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Here Jodie is demonstrating the process of gold leafing for one of Carousel Sign’s clients, Meridian Harbourview – a Waverton Community in Suffolk, Virginia. Gold leafing is a delicate process that requires time and precision. We take thin sheets of 24k gold and apply it to a surface that has an adhesive paint. Although this process is no longer in common use due to the introduction of gold paints, there is nothing like a gold leaf finished sign. The classic technique reflects more light than ordinary paint, giving off a beautiful and rich luminescence. Although we are based in Rockville Virginia, you can see our signs all throughout the Mid Atlantic and Southeast.

If you are curious about our process of creating gold leaf, here it is. First, we put down a lettering enamel called 1 Shot. Since 1 Shot enamel takes up to 48 hours to dry, we apply “fast dry gold size”. This product speeds up the drying process, and is self-leveling. This allows us to begin the process of applying the leaf much sooner. We let this dry for about 20 minutes and then apply the gold leaf.

The last step is delicately smoothing the leaf and removing any excess. This reveals your shiny, hand-crafted lettering.

Getting Noticed Through Vehicle Graphics

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Advertising through vehicle graphics is a smart decision many businesses make. If you have company vehicles, you would be wise to turn them into traveling billboards. Whether you choose a simple graphic or an elaborate wrap, getting your company’s name out there in different locations is powerful. On any given day, your business can be viewed by hundreds, even thousands of people for a fraction of the cost of other forms of advertising. You can drive potential customers to your website by adding your web address to your vehicle so that they can learn more about your products and/or services. If you are on the fence about whether or not to add vinyl to your vehicle (which is removable, by the way), you may consider magnets to give it a test drive. Feel free to contact us with any questions and get our expert advice on making the smart decision to add graphics to your vehicle!