March 2013 - Carousel Signs & Designs

Gold Leafing

By | Instructional, Richmond Community | No Comments

Here Jodie is demonstrating the process of gold leafing for one of Carousel Sign’s clients, Meridian Harbourview – a Waverton Community in Suffolk, Virginia. Gold leafing is a delicate process that requires time and precision. We take thin sheets of 24k gold and apply it to a surface that has an adhesive paint. Although this process is no longer in common use due to the introduction of gold paints, there is nothing like a gold leaf finished sign. The classic technique reflects more light than ordinary paint, giving off a beautiful and rich luminescence. Although we are based in Rockville Virginia, you can see our signs all throughout the Mid Atlantic and Southeast.

If you are curious about our process of creating gold leaf, here it is. First, we put down a lettering enamel called 1 Shot. Since 1 Shot enamel takes up to 48 hours to dry, we apply “fast dry gold size”. This product speeds up the drying process, and is self-leveling. This allows us to begin the process of applying the leaf much sooner. We let this dry for about 20 minutes and then apply the gold leaf.

The last step is delicately smoothing the leaf and removing any excess. This reveals your shiny, hand-crafted lettering.

Getting Noticed Through Vehicle Graphics

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Advertising through vehicle graphics is a smart decision many businesses make. If you have company vehicles, you would be wise to turn them into traveling billboards. Whether you choose a simple graphic or an elaborate wrap, getting your company’s name out there in different locations is powerful. On any given day, your business can be viewed by hundreds, even thousands of people for a fraction of the cost of other forms of advertising. You can drive potential customers to your website by adding your web address to your vehicle so that they can learn more about your products and/or services. If you are on the fence about whether or not to add vinyl to your vehicle (which is removable, by the way), you may consider magnets to give it a test drive. Feel free to contact us with any questions and get our expert advice on making the smart decision to add graphics to your vehicle!

Most Effective Way to Advertise

By | Richmond Community | No Comments
Are you taking advantage of the best form of advertising for your business? According to the U.S. Small Business Association, “On-premise signage is the most effective, yet the least expensive form of advertising for small business.”
When you think of your sign as an extra sales person working for you 24 hours a day, 7 days a week, 365 days a year, the cost of a sign per day is less than you may think. To break it down, a $5000 investment for a sign over 5 years would be $1000 year, $83 month or just $19.23 week. What is that in hourly payroll? Have you checked advertising rates in a local paper or magazine? It is shocking! So your $5000 sign just became your most cost-effective employee.

Have you thought of what type of sign you need? Have you considered everything you need to know before buying a sign? To compete in today’s marketplace, you need to realize your sign is a powerful marketing tool. Having been in the sign industry for 38 years, we are confident we can help you advertise in the most effective way, with a sign!