Jamie Jamison, Author at Carousel Signs & Designs

Huguenot Apartments

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Huguenot Apartments was an older development badly in need of a replacement entrance sign and interior directional signage. They also presented us with a unique problem. Their main entrance didn’t present room for a sign, and their existing sign was not actually on their property. We jumped in to act as their agent.

Our first step was to obtain a land use permit through the State of Virginia. This allowed us to receive a permit (previously denied) from Chesterfield County to remove and replace the old sign. The new sign is updated, eye-catching, and modern.

We then performed a site survey, and with approval from the management company, installed clear, consistent directional signs for the convenience of the residents. For Huguenot, this was a start-to-finish turn-key project.

Interiors at HHHunt

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HHHunt believes that it’s not enough to build places for people to live. They want to build places for a life. They construct homes, communities, apartment complexes, and senior living facilities – all with an eye towards quality and lifestyle.

We have worked with them a great deal in the past, and were prepared when the residential housing market crashed. They kept their passion for quality, and when it came time to update their offices, they came back to us. Since interior signs are viewed from close-up (as opposed to driving by on the street), no expense can be spared in creating them. They are under spotlights, and use a 3D technique that makes their Mission Statement and Vision true focal points. The quality of their office and new signage reflected their commitment to their standards of excellence.

We’re fortunate to have this continuing relationship with them.

Sign Overhaul at Seasons

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Seasons is an existing apartment community that needed new signage. We were able to update the main entrance sign with one that is internally lit, increasing their visibility from the street. We also did a site survey for the property owners, determining the best locations for internal signage. This included wayfinding signage, building numbers, traffic signs, rules signs, and marketing signs. This property enhancement provided a better presentation for the management and better traffic flow inside the development.

A Total Package for The Pediatric Connection

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The Pediatric Connection is a great company run by wonderful people. They provide a host of medical services specifically designed for children. Their logo conveys their passion for helping children and the engaging nature of their staff. We were able to do quite a few projects for them, including large graphics for their office, signs, and vehicles. Whether you’re in their offices or see them on the street, you recognize Pediatric Connection and feel their playful nature.

Custom Carving at Center Pointe

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We love getting projects where so many of our employees get to add their personal touch. Center Pointe is a new development in Midlothian, Virginia, and wanted something that conveyed the custom craftsmanship of their homes. We have an excellent hand-carver in our shop. Kat hand-carved a huge duck for their sign, and then hand painted it as well. You can see some of the process in the photos. The product used is high-density urethane which is excellent to carve and is long lasting in an outdoor environment. This was a turnkey project for the client, with us taking care of the masonry, railings and sign. Now residents and real estate shoppers are greeted with a sign that exemplifies custom craftsmanship.

Draper Aden

Custom Swoosh For Draper Arden

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We have done vehicle signage for Draper Arden for years. They decided they wanted something new and updated. We opted to enlarge the logo and add a large swoosh. This recognized the brand but gave it a fresh look, showing the continued growth of an established company. The swoosh made the logo dynamic, exemplifying the energy of Draper Arden. The vehicles with the new design were more noticeable driving around town, which led to more phone calls and more sales.

“We were looking to change our vehicle signage to make more of a lasting and positive impact.  With the help of Kat, we were able to do that by making the lettering larger and incorporating the complete logo onto the vehicles.  Carousel Signs truly does a fantastic job and stands behind their work.  They are willing to listen to your ideas and turn them into a reality.”

  • Susan L. Strong, Associate, Senior Office Administrator

Sign Packages

By | Apartments, Before & After, Commerical, In-house Design, Instructional, Richmond Community | No Comments

ApartmentPackage_Blog-01

Sign Packages: A Property Mangers Best Friend

Having an apartment community to run can be a lot to handle, especially if you have several properties. From having to make sure the units are filled, to keeping the tenants happy, sometimes things can get over-looked. For instance, the signs around the community might start becoming outdated, falling apart or covered with overgrown bushes. Signs are essential in getting tenants to the right place and improving the overall aesthetic of the community. A potential tenant should never get frustrated that they can’t find the leasing center or club house. You want their visit to be flawless so when a decision is made there is nothing to deter them from picking your community. Keeping your signs clean and up to date can only benefit the apartment community and potentially bring in more traffic.

At Carousel Signs & Designs we specialize in custom apartment packages. We know that there are a lot of signs within an apartment complex, so we have compiled a package of the most common signs. Some can be added or subtracted depending on the different recreational areas. By incorporating your logo and color scheme, we will brand your community throughout with custom design options, superior craftsmanship and excellent service.

Tip: Get someone you know that has never been to your property and ask them to drive around one day. Ask them if they can see all the signs clearly without any confusion. Who knows – you might realize that some signs need to be shifted around for better viewing. Our experts are often asked to perform a site survey, and can help you make the right decisions about sign placement.

How To Bring in More Business

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We have now entered a generation where people are leaning toward small businesses over big business. People are wanting more options and more transparency from the places they shop. This is great for the small business gangs sprouting up across U.S. cites. The one thing that big businesses have that they don’t is usually that enormous marketing budget each year. That’s okay, because there are several things you can do for your business that will help to bring in the customers.

Branding: This does not just mean your logo. This is everything your company represents as a whole. You want to make certain that your brand is consistent within everything you do. A great way to start getting your brand out there is by creatively using custom signs.

Standing Out With Signage:

  • Entrance Signs: This is the first thing customers will see, so having a well designed and fabricated sign is important.
  • Vehicle Lettering and Window Vinyl: If you have company vehicles, then let them show off your brand while you drive them around.
  • Marketing Signs: If your business is in a plaza or off of a main road, then a great way to draw customers to your business is by putting a sign in a visible spot to lead people in.

Standing Out With the Internet:

  • Social Media: IT IS FREE! The internet has replaced the phone book and it comes with many more features. This is now the standard tool for looking for places to live, eat and buy. Here are some important and popular social media sites that your company should focus on:
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Website: If you do not have a website, then arrange to set one up. It is absolutely necessary to have. Not having a website today is like not having a phone.

I hope that this helps anyone out there with a small business or startup. You can never have too much marketing.